Build-A-Bear is launching an adult bear collection. And yes, it's real.

When you think of Build-A-Bear, seductiveness probably isn’t what comes to mind. But, that's actually what the children’s stuffed animal boutique is aiming for. 

This Valentine’s Day, Build-A-Bear is hoping adults will purchase one of the new animals from the new adult-themed line called "Build-A-Bear: After Dark."

Build-A-Bear introduced the new adult-themed line on its social pages:

The store has the option to create a bear online and have it shipped directly to your home, so you won't have to go into a physical location and build a sexy bear while kids' birthday parties are going on. Talk about embarrassing!

One of the most scandalous bears is the "Happy Hugs Teddy Red Heart Gift Set," a teddy bear wearing heart satin boxers, a heart collar, and holding a bouquet of roses.

Build-A-Bear's "After Dark" collection also features bears suitable for a "Galentines" gift—including a bear wearing a "Wine o’clock Sometime" t-shirt and holding a stuffed bottle of cabernet. There is also a fashionista bear with a shimmery pleated skirt and a leather jacket, and a choice of several different Valentine’s Day-themed shirts.

The adult-themed Build-A-Bear ranges in price from $25 to $50. You can also purchase a voice recording or make your bear extra romantic by adding a scent like roses or fresh cut flowers.

What do you think of this new sexy line of bears from Build-A-Bear? Will you be gifting a special teddy bear to your Valentine? Comment below.

Christa Emmer
Christa Emmer is a news and lifestyle writer based in the ‘burbs of Maryland. She has contributed to CBS DC, Racked, and AXS.com and is always on the lookout for the latest and greatest in beauty. Contact her at [email protected].
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