Goldfish isn't just for kiddos anymore. The fish-shaped cracker brand is changing its name for the first time ever to appeal more to adults, including Millennials and Gen Z.
What's the new name, you ask? Chilean Sea Bass.
But don't worry, the name change will be temporary! The crackers will be the same cheddar snacks we all know and love.
"We know the love for Goldfish spans all ages," Danielle Brown, vice president of Goldfish, said in a statement. "Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped snack is for grown-up tastes too."
The Chilean Sea Bass will not be available to purchase in stores.
You can, however, order two bags of Chilean Sea Bass crackers for $7.38 each (while supplies last) at chileanseabasscrackers.com. Get 'em while you can, 'cause the crackers will only be available until October 30. The snacks will be available in daily drops at 9 a.m. ET—and they go fast!
What do you think of the new name? Let us know!