VIRGINIA BEACH, Va. — The Hello Kitty Cafe Truck is back on the road and is headed to Virginia Beach as part of its 2025 U.S. tour!

The all-pink truck will be parked at Lynhaven Mall on Saturday, March 10 from 10 a.m. until 7 p.m.

This year, Hello Kitty is celebrating its 50th anniversary, and the truck's 10th anniversary.

Fans can try new treats and have access to limited edition merchandise, including totes, hoodies, ringer tees and lilac tees, ceramic mugs, thermal bottles, 10th-anniversary keychains, pins, and cup ornaments.

The Hello Kitty Cafe Truck will only be accepting debit and credit cards. No cash will be accepted.

After its stop in Virginia Beach, the truck will head to Richmond on Mar. 15.